Sep 17, · Having a business that focuses on a niche within the promotional product industry is a viable small business concept and one that can capitalize on the current emphasis on “personalization” by offering companies options that suit an array of clients and customers. By keeping the focus on building and maintaining relationships and servicing customers, while Estimated Reading Time: 2 mins A promotional products distributor marketing plan needs to be produced as well. Foremost, is that the business these have an expansive online presence so the individuals can quickly find the company when they do a search request for specific types of promotional products Dec 25, · The merchandising plan starts with listing each product or SKU (stock keeping unit) that you are selling. This SKU list must be broken down by style, flavor, size, color, width etc.—whatever the variables are for your products, they must be on your list and they must be track-able. There are differences in describing blogger.com: Bert Shlensky
Merchandising Plan Template - Startup Connection
Sell the hottest trends and fashions with your own retail clothing store or fashion boutique. Use this free clothing line business plan to get your business started, including setting up an online clothing store. Download this Clothing Business Plan free for easy editing in Microsoft Word: Download Now, business plan promotional merchandise.
Booming Boutique is a start-up retail establishment that will sell fashionable clothing to women of the Baby Boom generation. We will locate Booming Boutique in downtown Pleasantville, Florida, which is a popular retirement and tourist destination.
In turn, we would hope to penetrate a sizable portion of the online retail market. The fashion and retail industry tends to be overly youth focused.
The total sales reported in the U. There are roughly 75 million Baby Boomers, half of which are women. In Pleasantville, the current population is business plan promotional merchandise fewer than 40, We will initially seek customers locally, but will increase our reach as we build our brand and secure our image.
Booming Boutique recognizes the importance of marketing. And to that end, we plan to promote our retail business with an ambitious, targeted marketing campaign, which will include a grand opening event, local media coverage, print advertising and a direct-mail campaign. Robin Mathews and Joanna Jensen are co-owners and will co-manage Booming Boutique.
Mathews has worked ten years in the retail industry, business plan promotional merchandise, business plan promotional merchandise four years as the manager of an antique furniture shop. She earned a BA degree in finance from Britannica College in Tampa, Florida. Jensen holds a BA in fashion merchandising from Colliers Fashion Institute in Miami, Florida.
Our company will generate revenue from the retail sale of clothing and other merchandise. We will achieve month-to-month profitability within the first year, business plan promotional merchandise. We are currently seeking additional funding from outside angel investors and business loans, business plan promotional merchandise. Start-up funds will be used for renovations, inventory and operating expenses such as rent, utilities and payroll.
Further, most of our initial investment will also be used to purchase retail equipment and inventory software — all of which will produce future benefits for the company. A small portion of our investment will be used to create an online clothing store. There are inexpensive e-commerce tools that provide a very easy way to create an online boutique store where we can sell our fashions all over the world.
Booming Boutique will be located in downtown Pleasantville, Florida. Booming Boutique is a multi-member Limited Liability Corporation formally organized in Florida. We hold equal shares of ownership in the company. The Company is a new business aimed at providing business plan promotional merchandise of the Baby Boom generation stylish clothing options to buy and wear. As our local population ages and more Baby Boomers reach retirement-age and migrate to Florida, we recognize the need for business plan promotional merchandise shop that caters to the up-beat, fashion-forward Baby Boomer generation who want to look and feel young.
Presently, business plan promotional merchandise, Booming Boutique does not have a bricks-and-mortar location. However, we have identified an ideal spot in the downtown district of Pleasantville. The gorgeous area includes numerous restaurants, an art gallery, coffee shop, candy store and a picturesque park in the town square. We will only need minimal internal renovations such as installing dressing rooms and decorative items. When considering the addition of wall mounts for merchandise, multi-level clothing displays as well as creative floor planning, this facility is large enough to support future growth.
Additionally, we will be able to conduct all aspects of our business from this location since it has access to a loading dock and a back office for managers. This includes deliveries and shipments, inventory management and administrative duties such as finance, buying and marketing.
Our key assets are our co-owners, business plan promotional merchandise, Robin Mathews and Joanna Jensen, who bring tremendous experience and relationships to this business. Once we launch Booming Boutique, business plan promotional merchandise, our primary asset will be our brand, which will convey style, quality and a great shopping experience. In the long-term, it is this brand that will separate Booming Boutique from other retailers both locally and nationally.
Booming Boutique will sell a combination of widely recognized name brands as well as clothing lines from select fashion designers. While apparel, such as business clothing, casual wear, jeans and formal wear will be our main staple, we will also offer some accessories such as belts, scarves, and hats.
We will earn profits by selling our merchandise. Our pricing structure will remain flexible, as we will implement suggested retail pricing on common brands as well as the standard practice of keystoning prices. Additionally, we will use a value-based pricing structure, which measures the value of our products to our customers such as easy access, quality, customer service and styles flattering to our target consumer.
We will implement end of season sales, holiday and overstock sales, multi-buy savings and promotional coupons at strategic intervals. One key feature that separates Booming Boutique from all other local boutiques and chain department business plan promotional merchandise in the area is our commitment to providing women of the Baby Boom generation stylish, quality clothing options.
Because our primary concern will be ensuring our consumers are happy with the fit and style of their purchase, we will provide products tailored to all shapes and sizes of women. In addition, we will make every effort to have petite and plus size versions of our merchandise in stock.
If they are not in stock, ordering them will be easy, cheap and business plan promotional merchandise. Further, Booming Boutique will not just be a store that sells clothes. Our clientele will benefit from an experienced, knowledgeable sales staff. Out of the gate, our goal is to implement a superior customer service system.
Beyond our friendly reception and an inviting atmosphere, Booming Boutique will also offer customers fashion information and advice. Our trained personnel will provide counsel that women simply cannot find at other clothing stores. Our hip and qualified fashion-industry expertise will ensure our customers walk away with the perfect outfit.
In Pleasantville, there are no direct competitors offering our unique services or targeting Baby Boomers specifically. In the Downtown District, the shops most closely competing with Booming Boutique are as follows:.
There is one super-store within a mile radius of Pleasantville. The store is similar to Walmart in that it sells lesser quality items at lower price. But there are two chain department stores. While familiarity is comforting, industry research indicates increasing frustration with the inferior quality, sub business plan promotional merchandise customer service and vastness of super-stores.
Not to mention, the inept sales staff and business plan promotional merchandise of selection often found at department stores.
To date, our business plan promotional merchandise competitive advantage is the absence of any store like ours in the Pleasantville area. In addition, company co-owner, Joanna Jensen, business plan promotional merchandise, has worked in the fashion industry for more than 20 years. Her experience includes working with apparel retailers, clothing wholesalers, garment manufacturers, and fashion designers.
She understands the fashion industry and knows how to spot the latest trends. While there is no guarantee a competitor will locate within our area, we have no doubt in our fashion sense, business plan promotional merchandise, outstanding customer service and quality products. In turn we will quickly establish Booming Boutique as the place for lady Baby Boomers to shop. Also, we would be the only niche fashion retail-store for hip, older women. While other stores offer some style equivalents, they are not focused solely on the baby boomer generation.
We business plan promotional merchandise, and therefore, have a distinct competitive advantage in our niche. Our supplier relationships and exclusive product offerings will prevent future competitors from entering the market as a competitor.
Also, it takes time to build a retail store, business plan promotional merchandise, and by the time a business plan promotional merchandise attempts to compete with us directly, we will have already established a strong customer base.
As our company grows and our boutique earns a positive reputation, several opportunities will open to us. And we are considering some options already. Should we choose to remain a small local boutique, we will develop and grow our company by increasing existing clothing lines and expanding our selection to include additional products such as swim wear, lingerie, or sportswear.
Within five years, we will assess the potential for franchising our stores in select locations. Additionally, as we build our business, we plan to simultaneously develop an online clothing store for Booming Boutique. The power and ease of an online storefront is obvious to us, and we plan to develop one quickly and efficiently. Our online clothing store will help to spread awareness of our product line and brand to a wider community.
Booming Boutique is a business-to-consumer retail company. Female Baby Boomers are our clear target customers. However, we do realize that we will likely attract some younger women with our peripheral products handbags, scarves, etc, business plan promotional merchandise. Moreover, we expect a business plan promotional merchandise of our products to catch on with the younger generations.
Having said that, there are currently about 75 million Baby Boomers living in the United States. A boomer is better described as the generation born between the years and About half of this population is women.
Specifically, business plan promotional merchandise will be the women we target vigorously with our marketing and offerings. They value uniqueness, convenience, service and quality. As they retire, price does become a factor in decision-making. Pleasantville accommodates a robust retail market.
While car dealerships, grocers and home improvement retailers account for a sizable portion of the retail market, the main local shopping district is downtown. With tree-lined streets and quaint shops and restaurants, the downtown retail district is the social and shopping hub of the community. The current population of Pleasantville is just fewer than 40, Moreover, according to National News, Pleasantville is one of the Top 6 Towns to Retire for Baby Boomers.
Many of these retirees are looking to retire on the water in a cozy, yet thriving community. In addition to local consumers, we will also benefit from tourist traffic. Pleasantville is located a mere 30 miles from the sandy white beaches of St. Petersburg and Clearwater.
MK Promotional Products Business Plan
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A Sample Retail Store Business Plan Template 1. Industry Overview. When we talk about retailing, we talk about a business that deals in loads of consumer goods; which can be categorized into three major areas. These categories are: A promotional products distributor marketing plan needs to be produced as well. Foremost, is that the business these have an expansive online presence so the individuals can quickly find the company when they do a search request for specific types of promotional products Sep 17, · Having a business that focuses on a niche within the promotional product industry is a viable small business concept and one that can capitalize on the current emphasis on “personalization” by offering companies options that suit an array of clients and customers. By keeping the focus on building and maintaining relationships and servicing customers, while Estimated Reading Time: 2 mins
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